Be Ready for Change with Custom Promo Products
Photo by: Copyright (c) 2020 Dilok Klaisataporn. No use without permission.

Be Ready for Change with Custom Promo Products

The only constant in life is change. Those who adapt, thrive.

Rick Cundiff


Funny how fast things can change, isn’t it? One moment, you’re happily selling fidget spinners. The next, the fad is over and you’re stuck with a warehouse full of useless little plastic triangles.

That’s an exaggeration, of course. But your company’s ability to react quickly to changing market conditions is critical in today’s environment.

In terms of marketing, the way to stay agile is to have a balanced portfolio of custom branded products. The more products you have with your name or logo on them, the more easily customers can find your brand.

The past couple of years have given us some lasting examples of what can happen. In 2019, people were going to theaters, ball games, restaurants, concerts, conventions and conferences.

It was easy to get your brand out to potential customers, with branded t-shirts, polo shirts, patches, coins, lanyards, even fidget spinners. You could pass them out at trade shows, sell t-shirts at concerts, give coins to your top performing sales reps.

By the following March, just about all those activities came to a screeching halt as the coronavirus pandemic took over the world. It was a different world, and promoting your brand became a real challenge.

The New Normal Means New Possiblities

But with restrictions easing and declining cases, things are now opening up again. Youth league baseball and softball teams are taking the fields. Bands are returning to concert halls. Trade shows are gearing up once more.

Is your business ready to take advantage of these opportunities? Do you have the custom items you need to robustly promote your brand, logo, team or organization?

Now is the perfect time to order custom products. With spring and summer fast approaching, it’s the perfect time for custom t-shirts, flying discs, can coolers and more. Polo shirts embroidered with your logo are ideal for the golf course. T-shirts are great for those charity 5K races. Mugs, tumblers and water bottles are just the thing for the office, the beach or the big race.

So what are you waiting for? Now is the time to call or email us, and get fully geared up for a great year. And by the way, if you know anybody who wants some fidget spinners….


Rick Cundiff

Rick Cundiff

Content Director, Blogger

Rick Cundiff spent 15 years as a newspaper journalist before joining TJM Promos. He has been researching and writing about promotional products for more than 10 years. He believes in the Oxford comma, eradicating the word "utilize," and Santa Claus.