Custom writing instruments are a great way to get your brand in front of your target audience. Your customers and potential clients will love receiving free promotional writing instruments. W hen you got up this morning, did you jot down a quick reminder to yourself to pick up the dry cleaning or add an item to the grocery list? Upon reaching work, did you take notes in a meeting or place your signature on a document? Did you sign a credit card slip when you stopped for lunch at your favorite diner? People use pens on a daily basis. The pen they use might as well be one boosting your brand.