Customer Spotlight: Sonny’s BBQ

Here in the Southeast, barbecue is not just a food, it’s a way of life. Church gatherings, football games, company events — none are complete without some barbecue chicken, pork, and/or beef on the food table.

Sonny’s BBQ is one of the most popular and prevalent barbecue restaurants here in the south, with over 100 locations spread throughout eight states. Since the first restaurant opened in 1968, the company has grown to be a common sight in most cities in the South.

TJM Promos was proud to sponsor a Sonny’s BBQ competition team, creating custom-printed shirts and embroidered hats for the team. We’ve designed a number of other custom shirts and other apparel for the company, and we love seeing the (delicious) photos they take and share at competitions.

We caught up with Kyle Dixon, Area Director of BBQ Management Inc, a central Florida Sonny’s franchisee.

“The first franchised Sonny’s BBQ location opened in Ocala in 1977 by John Kirkpatrick, a dear friend of Sonny Tillman.  As time passed more were opened and the Ocala based company currently includes 26 restaurants spanning from Orlando to Valdosta, GA and is operated by locals; Chip Dixon, Ken Kirkpatrick, Josh McCall and their partners.”

Kyle (pictured in the top center of the group photo at the top of this post) is part of a Sonny’s BBQ competition team and originally came to TJM in need of shirts and hats for an upcoming event.

I needed a last minute project done and I knew a few guys who worked there and I thought I might be able to get them to help me out and they did. What brings me back to TJM is that they work hard to understand and execute my needs and that everyone I’ve met is polite, customer-focused and driven.  Although they have grown to be national company there’s something special about dealing with people who are from around here and it’s great that we can be each other’s customers.”

When asked how he and the rest of the team were planning on using their new promotional products, Kyle had this to say:

Every thing we get from TJM is used to accomplish our mission, which is “Spread the Spirit of BBQ.”  The products we order the most are T-shirts & hats and we love what TJM has provided for us. 

TJM Promos is proud to work with one of the largest barbecue franchises in the South, and we’re excited to continue making custom promotional products for Kyle and everyone else at Sonny’s!

For more information about Sonny’s BBQ, please visit their website at:

Design your own custom shirts and other apparel by visiting or by clicking the “Apparel & Shirts” button at the top of the page!