A wise individual once said the only constant in life is change. Seasons change, years change, people change. It’s not easy, but it is important to keep up with those changes.
With that in mind, how long has it been since you looked at your marketing mix of promotional products? Are the products you give away still relevant to your customers? Are they still effective in helping your organization meet its goals?
If your answer is no, or if you’re not sure, it’s time for a promo product audit. How many products are you giving away over a specific time frame? How often are you reordering? (Your promo product sales rep can be helpful here.)
Granted, some changes in this era of Covid-19 are inevitable. Without trade shows, conferences and conventions, you’re not going to be passing out a lot of promos. Even walk-in traffic is affected. But that’s not likely to remain the case forever.
With Covid vaccines already being distributed, it’s likely that business will return to something more like what we’re used to later this year. It’s important to be ready when that happens if you want to get off to a good start.
Think about your mix. Are you still passing out pens? With more and more people using keypads and voice-to-text, now is a great time to make the transition to something people might find more useful every day.
Custom mugs and tumblers are always a popular promo gift. As warm weather approaches, insulated tumblers are sure to be in high demand. New laser engraving gives your brand or logo a real visual impact.
Apparel is another great area to consider, especially for retail and arts events. Who doesn’t love a free t-shirt, or for a higher value crowd, a great polo?
The bottom line is, promotional product suppliers such as TJM Promos offer a wide range of custom items that your customers will appreciate, and that are cost effective for you. Now is the time to review your choices, maybe add some new products, or switch out a couple of older ones.
Want to find out more? Our sales staff will be glad to help you choose the right products for your specific needs. Give us a call at (800) 423-0449 or email us at [email protected] to find out how we can help!