Cool Products for Cool Customers

Ah, summer – it’s  good thing, as Martha Stewart would say. Sunny days, perfect weather for being outdoors on the beach, in the park, or even just in the back yard.

As the days get longer though, it’s not always easy to enjoy the great outdoors. Heat and humidity can reach a point where they dampen the enthusiasm of even the most diehard beach, ballpark or boardwalk fan.

That same weather can give your organization a golden opportunity to promote your brand. Give folks a way to keep their cool in the summer sun, and they’ll remember who you are. Fortunately, there are plenty of custom products that enable you to do that. Let’s chill out and take a look at some of them and the benefits they can offer.

Make It a Cool Summer

Lots of custom promo products are fine for summer or any other time of year. But there are some specific ones that are ideal for summer promos. Anything that provides shade, helps people stay hydrated or cools them off is the perfect summer choice.

What Makes a Great Summer Promo?

The factors that make a product summer-worthy are simple. You want your products to be:

• Practical for summer activities, ideally both inside and out.
• Easy to travel with – compact, lightweight, versatile
• Stylish and on point for your brand.

The best summer products are ones that users can grab and go, or toss into a pool bag. Lightweight, simple, ready for action. That describes a full range of products that are perfect for summer fun.

Wearables

Apparel and other wearable items are a great example. Moisture-wicking tees and polo shirts keeps your staff or customers comfortable when the heat is on. Go for subtle branding with a left-side front logo. Or go big with a full chest or back imprint.

For more direct relief from the heat, cooling towels, neck gaiters and headbands help keep wearers feeling fresh on the hottest days. Wet these wearables with cold water and they’ll help you maintain your cool for hours, all while showing the world your logo.

You can even be cool and green at the same time. Cooling towels made from recycled materials are a popular option.

Drinkware and Accessories

The most important thing to do when you’re out in the heat is to stay hydrated. Lack of water or other liquids can wipe out your energy fast, and if not remedied can lead to dangerous heat exhaustion or even heat stroke.

Custom imprinted drinkware gives your customers a way to protect themselves with a convenient way to keep water, energy drinks or other liquids close at hand when they need it most.

Water Bottles

Water bottles are an economical choice, available in many colors, with plenty of room for your custom imprint. They’re an easy, affordable way to get your logo into the hands of large numbers of people.

Tumblers

For a more refined approach, go for double-walled insulated tumblers. They keep drinks cold and promote your brand with a stylish, elite look. While they are a bit more expensive than plastic water bottles, they project a much more upscale image for your brand. These tumblers offer high performance, keeping drinks cold for hours. They’re perfect for outdoor adventures such as trips to the beach or summer boating.

Can Covers

If you want a way to get your brand to the largest possible group of sun lovers, it’s hard to go wrong with can or bottle covers. These economical, reusable covers help keep drinks cool even on the hottest days.

Cooler Backpacks

Custom cooler backpacks are a great way to carry chilled drinks for a group. With insulation and the ability to hold ice and up to 40 cans, they’ll keep the party going, and your brand up front.

Fan Favorites

Some days, your cooling efforts need a little help from technology.  And of course, you still want to promote your brand or logo.

There’s an easy way to do that – custom imprinted fans. Give your staff, members or customers a way to stay cool that can carry both your message and a cooling breeze.

You can order custom imprinted battery-operated fans in a variety of shapes, including handheld units, bladeless fans for wearing around the neck, or tabletop models. We know fans. Our headquarters is located in the middle of Florida. Trust us, in the dog days of summer, every bit of moving air helps.

Something Different

Just for fun, consider a product that offers a different kind of cool. Custom sunglasses are a fun, low-cost way to promote your brand or logo. Hand them out at conferences, beach parties, bars or coffee shops. Pair them with custom branded sunscreen and protect your customers as you add a little style to their summer!

Another product that’s sure to connect is custom flying discs. They’re the ideal summer toy for kids and adults alike. And they offer plenty of room for your brand, logo or image.

Consider Bundling

Any of the above products can be useful promos, but for added branding power, consider bundling. Combine a cooling towel, a can cooler and a tumbler or water bottle and you have a curated gift that feels deliberately chosen for your recipient.

Keep Your Brand Hot, Not Your Customers

When it comes to summer promos, think of where people want to be – outdoors, in the pool, on the boat, at the beach, in the park. Plan your promo drops accordingly. The best custom products are the ones people find useful. Give them things they’ll want to use on hot days and they’ll keep them and your brand in mind.

If you’re looking for better ways to raise your brand’s awareness this summer, we’re here to help. Give us a call at (800) 423-0449, or email us. We’ll help you keep your brand hot and your customers chilling out!