Product Spotlight: Automotive Promo Products

Some things are just truly American. Baseball. Blue jeans. Ranch dressing. And there’s nothing more quintessentially American than the great road trip.

We’ll bet very few of you haven’t been on a road trip at some point in your lives. It’s an American tradition, setting out to unknown places just for the adventure of it. The country that popularized and democratized the automobile (thanks, Mr. Ford) is the home of some of the most fascinating places in the universe.

It’s a calling whether it’s a classic journey on Route 66 or a simple beer run to Texas in a black Trans-Am. Or it’s your staff traveling to visit customers and prospects at their workplace.

That American imperative is also a great way to gain exposure for your brand while making such a drive safer and more comfortable for your customers or staff. With the right products, you can boost your logo or brand in ways that people are sure to appreciate.

Many Product Choices

No matter what your budget, there’s a wide range of automotive-related products to make the drive easier. From the most basic needs to higher end tools, there’s a product to get your logo into the hands – and vehicles – of prospective customers. You can offer products that reach your specific target market.

Let’s take a look at some possibilities:

Tire Gauges

These basic safety tools, available in either analog or digital styles, are the perfect giveaway if you operate a tire store, garage or mechanic shop. Keep your brand up front on something customers will use. Even with automatic tire pressure monitoring systems in most vehicles, an accurate gauge is necessary to confirm the correct pressure.

Ice Scrapers/Brushes

These are a must for cold-weather states. Drivers in any state where winter temps drop below freezing will be grateful to have them handy when confronting a windshield blocked by ice or snow. Long-handled versions make it easy to clear windshields and rear windows comfortably without having to reach over the hood or rear deck to reach the center of the glass.

Sun Shades

These are the flip side of the ice scrapers. When the summer sun is shining and the TV meteorologist is saying the “feels like” temp is hitting triple digits, a good sun shade can keep that heat from blasting your vehicle. A custom sun shade keeps both heat and UV rays from damaging your vehicle’s interior, and helps it cool down faster when you get in. They’re great for giveaways at local events or as onboarding gifts for your new employees.

Best of all, a sunshade is the equivalent of a parking lot billboard for your brand. People love to use them, and every time they unfold one in the supermarket parking lot, or at the mall, they’re broadcasting your logo to everyone who walks by. You can even include contact info or a QR code to lead them to your website.

First Aid Kits

It always pays to be prepared for emergencies. A basic first aid kit should be in every vehicle, especially on long trips. A kit stocked with bandages, antibacterial lotion, hand sanitizer and similar items can mean the difference between a successful trip and a miserable one. You can have your logo imprinted on the case or bag.

You can also combine first aid kits with emergency gear such as reflective warning triangles, blankets, ice scrapers, flashlights and a seat belt cutter/window break hammer for a complete preparedness kit.

Multitools

A good multitool is an excellent choice for an executive gift or performance reward. Having pliers, screwdrivers, a knife, a bottle opener or other tools and accessories in one convenient product can simplify basic tasks and repairs either on the road or in the driveway. And they convey a sense of value that lesser products might not. This can be a higher-end product that makes a good executive gift.

Inside the Car

Inside-the-car items help drivers keep their vehicles organized and uncluttered. These include items such as:

Cell Phone Holders

Whether attached by a suction cup, clipped to an air vent, or even slipped into a cupholder, a custom cell phone holder keeps the phone handy and audible, ideal for voice directions or hands-free calls. Pair them with a charging cord and power port plug and you have a complete package.

Waste Bins and Trunk Organizers

These products help keep car interiors clean and tidy, and organize basic tools and other necessities in the trunk. These are outstanding dealer giveaways with new or used vehicles.

Curated Sets

Depending on your intended recipients, any of the above products can be a good standalone choice. For a more upscale presentation such as conference raffle or auction prizes, executive promos or employee onboarding, consider bundling them into a cohesive set.

The key is to make the bundles feel intentional, not just thrown together. A set that includes a first aid kit, cell phone holder and related charging cords, and a trunk organizer is an excellent way to welcome new employees, for example.

With a range of products at all levels, we’re your full-service provider of automotive promotional items. If you’d like to find out more, call or email us.