Custom patches serve as an incredible method of boosting brand recognition, driving team spirit, or rewarding and recognizing individuals within your organization. If you have not yet made use of custom patches on your promotional apparel items, you have been missing out on one of the most effective marketing tools around. For years, organizations such as the girl scouts, boy scouts, firefighters, police officers, and more have known the impact an appropriately displayed patch can make. Even biker gangs and other groups have known the power of patches for years. They know the impact a colorful, bold patch can make.